The future is broad for Toyota. As one of the world’s dominant automakers in profits and volume, Toyota has both the disincentive and means to innovate in cars. We say disincentive because if the boat is fine, why rock it? Toyota did a bit of rocking when they partnered with Tesla to explore electric drive […]
Scion, come over here. Toyota has something it needs to tell you. Something about Toyota’s special friend, Tesla. As you might have noticed, Tesla hasn’t been by in a while. In fact, it’s been almost a month since we announced that we weren’t renewing our contract with the California dreamboat. It’s never easy to call […]
Well, goodbye to all that. Toyota will not renew its partnership with Tesla, an electric-vehicle maker, this year. Many people were surprised when Toyota began the partnership just four years ago. Toyota had successfully developed the gas-electric Prius on its own, so enlisting help for an all-electric vehicle was unexpected. Tesla agreed to buy a […]
We were sitting in the Octagon last Wednesday–that’s what we call Leith Toyota’s showroom–looking out the window, wondering when it would start snowing. The Octagon feels more like a cafe. Its unique shape puts you in the midst of all the display cars, and there are a number of tables scattered throughout the room. The […]
Let’s get this set at the beginning: there won’t be any, “There can be only one” jokes in this piece. When a venerable publication such as Consumer Reports puts one of your vehicles up for review, it can be somewhat nerve-wracking. The 78-year-old magazine is famous for its extensive surveys of popular experience and methodical […]
